Digital share grows rapidly in textile printing market


The share of digital textile printing is growing exponentially within the global textile printing marketplace, and this growth is being achieved using a wide variety of business models, according to an article on the website of the Federation of European Screen Printers Associations (FESPA). The global textile printing market is expected to be worth $266.38 billion by 2025, it said.

The digital textile printing sector has a forecast growth rate of over 17.5 per cent per annum over the next six years, the article said citing Smithers Pira, an authority on the packaging, paper and print industry supply chains.

FESPA is a federation of trade associations and an organiser of exhibitions and conferences for the screenprinting and digital printing industry.

Rapid developments in digital textile printing are expected to trigger accelerated growth for print-on-demand production methods, with total market growth currently set at compounded annual growth rate (CAGR) of 8.9 per cent, the article by Debbie McKeegan said citing data from Grandview Research.

Among these, cotton printed textiles are expected to account for 44.9 per cent by 2025 in terms of global textile volume, as the sustainable agenda gains traction and consumer trends increasingly demand biodegradable and environmentally friendly attributes.

However, even within these mutual characteristics, there are still significant variations in the many business applications utilising digital print technology for textiles, said the article.

The web-driven direct-to-garment business model is also witnessing exponential growth. In this model, the printer uses pre-made blank garments and prints them to order, on demand, and predominantly using e-commerce platforms.

In the roll to roll print marketplace, digital textile equipment offers the textile industry an increasingly disruptive future, but the landscape is more complex. Short orders and print-on-demand enabled by digital textile production are now commonplace and form a successful bedrock of digital textile production hubs worldwide, the article said.

Alongside the consumers awareness of customised production, the industry has grown to generate a new sector of the industry and hence, the emergence of the textile printing bureau. Building on their DTF success many print companies now offer sewn production alongside print, perhaps echoing the success of the DTG business model for the future and the democratisation of the sector, it said.

Over the next twenty years, many traditional textile printers all over the world will gravitate to digital and install this component within their already established businesses. In this model, the main component is a successful textile printing business, and the movement is the substitution of rotary screen printing with digital textile printing technologies to meet the demands of a new textile marketplace, the article added.