ISPO Re.Start Days to offer orientation for sports sector

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ISPO, the platform for trends and innovations in the sports and fashion, will host a digital live conference for the sports and the outdoor sector, the ISPO Re.Start Days, from June 30 to July 1, 2020. It will offer orientation for the sports and outdoor industry, based on the feedback and needs of the industry stakeholders during the current pandemic.

Based on this year’s anniversary, ISPO proclaimed ‘50 years of tomorrow’ at the beginning of this year. The existing events, supplemented by new formats, were intended to further promote sports and the outdoors and to make them drivers of global, sustainable change. However, the developments around the corona virus made the original planning obsolete. OutDoor by ISPO 2020 had to be cancelled, the premiere of the ISPO SDG Summit is postponed to 2021, and the ISPO Digitize Summit will be held at ISPO Munich 2021.

The digital live conference is aimed at an international audience beyond the sports and outdoor industry and is developed in close cooperation with industry associations such as the European Outdoor Group (EOG) and the Association of German Sports Retailers (vds), according to a press release by ISPO.

The event will focus on three main topics; ‘Beyond Digitalization’, ‘Beyond Sustainability’, and ‘Beyond Health’. The programme is dedicated to best cases in times of Corona and will present ideas, projects and campaigns implemented at short notice. Experts will talk about the boost the pandemic is giving digitisation, which aspects of it will be preserved and which counter-movements are already forming as a result. Industry experts will show in which areas consumers are questioning the behaviour of companies and how brands should react.