New campaign to prepare UK for transition period end

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The United Kingdom recently launched a public information campaign to clearly set out the actions businesses and individuals need to take to prepare for the end of the post-Brexit transition period on December 31, and ensure they are ready to seize the right opportunities. During the period, the country stays in both the European Union (EU) customs union and single market.

The campaign will run alongside the United Kingdom’s continued negotiations with the EU. The United Kingdom is leaving the single market and customs union at the end of the year, and so most of the actions businesses and citizens are being asked to take will need to be completed regardless of the outcome of negotiations.

Titled ‘The UK’s new start: let’s get going’, the campaign will target UK citizens intending to travel to Europe from January 1 next year and all importers to and exporters from the EU, alongside UK nationals living in the EU and EU, European Economic Area (EEA) or Swiss citizens living in the United Kingdom, according to an official release.

Campaign advertisements will include our “Check, Change, Go” strapline which directs people and businesses to a straightforward checker tool at gov.uk/transition, which quickly identifies the necessary next steps they need to take.

The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print, and direct channels such as text messages and webinars.

It will also see the launch of a field force team which will give one-to-one support in person or over the phone to businesses and their supply chains to minimise disruption to the movement of goods.

The campaign will also highlight the significant opportunities ahead including for exporters through new free trade agreements, for small businesses through smarter regulation, and for fishermen as we take back control of our coastal waters.