Columbia Sportswear To Reopen 30 US Stores
Columbia Sportswear Company, a leading innovator in active outdoor lifestyle apparel, footwear, accessories and equipment, has announced that the company will reopen 30 Columbia branded stores in ten states on May 15, 2020, bringing back more than 250 of its furloughed retail workers. All stores will prioritise a safe environment for customers and employees.
Among steps the company is taking are face coverings for employees, adjusting store layouts for social distancing, and delaying the restocking of clothes tried on in fitting rooms for 24 hours. This reopening of 30 stores follows first successful reopening of a Columbia branded store in Nebraska last week, and now total 31 stores in the US have reopened for Columbua.
Although Covid-19 forced the company to shutter its stores across the US and the world, its e-commerce business has continued. The US distribution centres and call centre have largely remained operational throughout this period to serve the growing online business at Columbia.com, as well as CSC’s other brands: mountainhardwear.com; sorel.com; and prana.com.
“We are excited to be opening our stores, helping our consumers gear up to head outdoors, and welcoming our retail employees back to work,” Tim Boyle, the company’s chairman, president, and CEO, said in a press release.
I want to thank our distribution centre and call centre employees who came to work every day under difficult circumstances. We could not have kept our online business working without them.”
The company is also mindful of the hardships and burdens Covid-19 placed on individuals and communities. As the company opens its stores, it will launch a checkout charity campaign to help fund relief efforts in the communities where it operates.
The company expects to continue opening its US stores during the coming months with guidance from state and local authorities and communities, after ensuring that stringent health and safety standards can be met.